Welcome to About Branding (Pty) Ltd, where expertise meets innovation in signage solutions. With over 25 years of industry experience, we are the trusted partner for businesses in Johannesburg and Cape Town. Our high-quality branding and signage solutions ensure your brand shines and stands out in a competitive market.
Explore our comprehensive range of services designed to elevate your brand’s visibility
Commitment to exceeding expectations.
Using only premium materials and meticulous execution.
We have over 25 years of experience.
Kobus Badenhorst is the driving force behind About Branding Marketing (Pty) Ltd, with over two decades of experience in the branding and signage industry. He holds a BSc degree in Natural Science, majoring in Botany and Zoology, from Rand Afrikaans University (RAU) in Johannesburg, where he studied from 1985 to 1990.
Kobus began his career in 1993 at the Johannesburg City Council’s Roads Department, managing the maintenance of roadsides and parks. During this time, he oversaw applications from advertising companies for the installation of static billboards, sparking his interest in the signage industry. In 1996, he accepted a sales position with a leading advertising production house, marking the start of his journey in branding. Within two years, his success in the industry earned him a partnership in the company.
By 2000, Kobus was appointed as Sales Director at a competing production house, where he deepened his expertise in signage, print, and branding solutions. In 2002, he founded Lighthouse Advertising Solutions, which grew into a thriving medium-sized business. In 2014, the company rebranded to become About Branding, offering a wide range of services, including signage, print, billboard structures, and vehicle branding.
Kobus is also an avid sportsman with a passion for endurance events. He has completed two Comrades Marathons (90km), four Two Oceans Marathons (56km), and over 20 standard marathons (42.2km). His adventurous spirit extends to feats like the Bloukrans Bungy jump and completing Cape Town’s 13 Peaks Challenge.
A new-found passion for competitive sailing at Royal Cape Yacht Club has led him to be part of the winning crew for the 2023 Mykonos Offshore Race.
Kobus applies the same endurance and commitment from his sports endeavors to his business philosophy. He believes in seeing every project through to completion, delivering top-quality results on time, and instilling these values in his team. For Kobus, second-best is never an option—he aims to exceed expectations with every client.
We have been working with About Branding for several years, and their service has always been exceptional. The team is professional, efficient, and truly cares about delivering the best possible outcomes. Their ability to handle complex projects with ease has made them our go-to partner for all our branding and printing needs.